Knowledge centre
Plain-English guides.
A short library on what a brand is, what a brief is, and how the economics of advertising are shifting under AI-native production. Written for founders and the operators sitting next to them.
Your brand is your most undervalued asset
UK businesses routinely sell for 15–30% less than they’re worth, and brand is one of the biggest avoidable reasons. What to do about it, and why to start now — with the full paper as a download.
ConceptsWhat is a brand?
What a brand actually is — and why it matters most when you’re small. A founder’s guide to the part most articles skip.
ConceptsWhat is a brief?
The single artefact that starts a campaign in Marque. What a good brief contains, and what the Brief agent does with it.
ConceptsNew advertising economics
How AI-native production reshapes the cost and speed of creative work — and why, in a flood of cheap content, distinction matters more than ever.